Burger King is offering one lucky and creative fan a $1 million prize for devising a new Whopper sandwich.
The chain said that the contest is the first time Burger King has "put the sandwich in the hands and creativity of its guests." The sandwich debuted in 1957.
"The flame-grilled Whopper currently offers more than 200,000 possible customized combinations, but if you've ever wanted to top the flavorful burger with savory sensations or sweet and sour showstoppers, then your moment to shine has officially arrived."
Intrigued customers can visit Burger King's website to enter the contest. There, they can follow prompts to customize their own ideal Whopper, which can have up to eight toppings. Contestants must have a Royal Perks account to apply. The competition is open from Monday to March 17. "After submitting their Million Dollar Whopper idea contest entry, with the power of artificial intelligence (A.I.), they will receive a preview A.I. version of their flame-grilled creation, to which they can then add a personalized A.I. generated-jingle, and a thematic background," the company explained.
In a statement, Burger King said that most fans customize their Whoppers already.