https://www.cnn.com/2022/06/22/business-food/kraft-mac-and-cheese-name/index.html
June 22, 2022
Kraft Macaroni and Cheese is changing its name
New York (CNN Business)Kraft Macaroni and Cheese is changing its name after 85 years.
The household staple is now called Kraft Mac & Cheese, which is "meant to reflect the way fans organically talk about the brand," the company announced Wednesday. Packaging featuring the new name will hit shelves in August.
Along with the shortened name, shoppers will notice the box receiving a subtle makeover that includes a refreshed logo, typography and single-hue blue that "amplifies the brand's most recognizable asset — the noodle smile."
Kraft said the new name and box are part of an effort to rebrand its mac & cheese as "comfort food." That distinction helps it differentiate from healthier products eating up shelf space. Goodles, for example, is a Gal Gadot-backed startup that sells boxed macaroni and cheese with more protein and fiber at a higher price. Banza and Annie's also make similar products that market themselves as more wholesome than Kraft's version.
Kraft's mac & cheese affordability has also taken a hit recently. Dozens of its products got price hikes in recent months, including a 3.5% increase on a pack of EZ Mac and a 20% price hike for a 7.25-ounce dish of Kraft Big Bowl Macaroni and Cheese.
Strong demand, supply constraints and uncertainty increased input costs for Kraft, the company said in a letter to suppliers, adding that the "upward trend in packaging, transportation, ingredients and labor costs persists, reaching levels not seen in decades." Those higher costs led to the company's decision to raise prices.
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I always hated saying "mac", it just sounds gay to me
>premade microwavable products got more expensive
As they should.
How do you microwave Kraft dinner? Unless you buy the little cups, it's better to cook it like normal pasta
libtards think "macaroni" is offensive now lmfao
They better change it to "Mx and cheese" or else I'll riot in the streets
a committee of executives spent five years and millions of dollars on this decision
yankee fops have finally won the war
not even 5 posts in and someone's already seething about politics kek
god i hate this place
I like how the price for a product has gone up 20% due to inflation and supply chain issues but the highlighted topic is the fact their name's fricking changed.
if u seriously cant afford KD youre a complete failure at life
They said nothing about not being able to afford it.
Yet no timestamped photos of boxes they bought? Suspicious.
when people say they can't afford something they really mean they just think the price is too high, not that they literally don't have enough money to buy it
gas is unaffordable right now for me because I need to spend $60 evry other day which in my mind is the equivalent of buying like 5 video games a week
I have the money for it it's just a bullshit amount of money
I hate marketing israelites so much it's unreal
The put people in test chambers to figure this out.
Overall corporations are slowly simplifying their logos, making them more childlike, as well as simplifying the names of things. We really are being dumbed down.
this only applies to americans tho
Seethe harder canalien. You've just got KD up there in america's hat. Other countries don't have any brands that people care about.
so you're just seething because your corporate overlords are changing ther shilling to something you're less familiar about?
would you rather have a more complex brainwashing in order to feel a teeny bit less of a drone?
literal stockholm syndrome nation
>"Literal Stockholm Syndrome nation"
>Thinks he's not being dumbed down and becomes hyper nationalistic over a lie
God this is the most ironic comment I've ever seen. You're probably on Reddit crying about Roe v. Wade right now
>making them more childlike
If you look at 100 logos, then you won't spend as much time looking at extra details. It's not about being childlike, it's trying to still stand out to people constantly bombarded with logos.
Yeah because brands haven't being using childlike bright colors and cartoon mascots for fricking decades
And how long have israelites been manipulating us?
Since long before mass produced products existed anon. You're going to complain about stuff that existed back then too?
Yes, of course I'm going to fricking complain about fricking Christianity.
>NOOOOOOOOOOOOOOOOOOOOOOOOO LE HECKIN CORPORATINOS ARE RUINING MY CHILDHOODS YOU CANT CHANGE THE NAME BECAUSE....BECAUSE YOU JUST CANT OK!???????!?!?
Culinaly is rivalling Culinaly with the concentration of manbabies here
Start bullying people that make fast food threads then
There's something obscenely offensive about companies copyrighting slang terms used to describe their products and then renaming themselves to match the slang usage.
it's trademark, not copyright.
under trademark law if they don't aggressively claim it then it becomes generic, like asperin or hoover.
>be canuck
>kraft dinner is part of your culture
>they don’t frick with kraft dinner
>only the other products like normal mac n cheese
feels good to learn how to skate on ice at 4 and eat kd
love me some catsups too
article seems to be ignoring that it was called Kraft Dinner well into the 50s...
Canadian market not only kept the Dinner, but also shortened it to just KD at some point
A journalist lied, what a shock
why not just take a page from canada and call it kraft dinner?
Because that's not the way consumers organically talk about the brand. Duh.
I've only ever heard people call it kraft dinner or macaroni and cheese, I don't know if I've ever seen anyone say mac and cheese in person. maybe one person at most.
where do you live? i hear "mac and cheese" all the time and heard it growing up. i've only known candians who call it "kraft".
at theis moment you have spent time thinking about the product and your opinion on it. Prior to this you did not think about it at all.
Lets take away from this, a reminder that marketing is constantly assaulting our free will and to be vigilant against it.
I hear people say mac and cheese but they are never referring to any one brand, i'm an ausgay though
i thought they did this years ago. did they just finally make it official?
Call me a brainlet, but I don’t get why they needed such a change and how willt his affect them (or me). It’s not like I suddenly want to buy this.
Also
>consultants were paid in dozens, if not hundreds, thousands of dollars to suggest this idea
They ran the numbers and figured out this change would use up .01% less ink and over billions of boxes sold would make them .1% more profit. That is the only reason.
>no white cheddar
You would have lost my business until a few months ago where I discovered if you make the Thick and Creamy but replace the milk at the end with a scoop of ricotta, it makes a brilliant texture.
But bring back the white cheddar I used to buy it just for the cheese powder, great on popcorn.
President's Choice sells a shaker of the white cheddar powder, it's actually a little better than the Kraft stuff
>changing name to mac cuz it's not real macaroni
oh great another schizo thread
FEE FI FO FUM
I SMELL KRAFT DINNER
dick
>Mac & Cheese
I have never uttered those words.
it's macaroni and cheese.
I have. Mac n cheese all day erryday. Even in restaurants Ive been to they call the cheesy pasta sides mac & cheese
It's called Kraft Dinner.
has literally anyone ever bought something just because it got a package redesign?
Haven't you heard of collectable/retro packaging, anon?
me on the right
the only time I pay attention to packaging is avoiding anything that looks too female targeted because I don't want the check out girl to think I'm a gay.
Not wanting people to judge my cart is unironically how I stopped eating goyslop. Now when people look in my cart they see a healthy man that knows how to cook and not a man child that microwaves all his meals in plastic
let me guess, they're also shrinking the contents of the box at the same time.
If this impacts your life in any way, shape, or form, you're either a kraft employee or a fat sack of shit.
Probably both.
What will the liberals take from us next!?
>Kraft Macaroni and Cheese is changing its name
>The household staple is now called Kraft Mac & Cheese
mayos are the most creative race
>YOU WILL EAT THE GOODLE
>INSTEAD OF THE NOODLE
>YOU WILL LIKE IT
>YOU WILL BE HAPPY
I only ever ate that kraft dinner/mac and cheese thing once and it's so fricking foul tasting. I don't understand how people can ingest that shit. Homemade mac and cheese is great though.
KD would be decent if they used slightly thicker elbow macroni, the limp noodles they use are just shit
They are not legally required to supply a "macaroni" product because of that. It (Mac) can just be pasta made from plastic.
Who in the frick would be persuaded to buy a brand because of Gal fricking Gadot
cancel culture gone mad
Orwellian newspeak designed to limit original thought and critical thinking
simple abbreviation isn't newspeak, did you even read 1984
are you also upset that people say fo'c'sle instead of forecastle
Are you an actual moron? Abbreviation was 90% of newspeak. Fricking hylic.
fr fr no cap
the point of newspeak was they deleted all possibility of expressing negative thoughts or complex ideas. there's nothing remotely newspeak about saying mac and cheese instead of macaroni and cheese.
Utterly brainwashed proletariat zombie. Hope miniplenty is paying you.
enjoy your LARP i guess, gay.
Oh no, have a made a badthink? Have fun in the joycamps moron
Don’t bother, someone who is too stupid to understand a simple book like 1984 isn’t worth your time
> are you also upset that people say fo'c'sle instead of forecastle
I think it’s pretentious unless you’re a seaman.
Chucks Cheddar & Noodles formerly Kraft's